Indonesia is the second-largest plastic polluter after China. Because of this, it is crucial for people to start rethinking their plastic usage. Unfortunately, plastic waste is only one part of the problem. Organic waste, such as food leftovers, may also be harmful if dumped into landfills. In conclusion, people have to reduce waste production, both organic and inorganic.
One way to reduce the waste problem is by living a zero-waste lifestyle. From Google Trends, Indonesian knowledge about zero waste reached its peak in 2019 in the past 5 years. It means that people already know about it, but do they really apply it?
How might we help people to start reducing waste by starting a zero-waste lifestyle?
To understand user needs and behaviors towards a zero-waste lifestyle, I conduct user research on potential users. Firstly, I used the quantitative approach by spreading surveys to get valid data about what is happening. To get meaningful insights, I also used a qualitative approach by conducting interviews with five users. I interviewed the activist ones and the ones who have the intention to do it but having trouble starting. Some of the questions from the interviews are listed below.